Does your brand truly tell its story??? 15 hot tips on branding
Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the brands’ “identity”, but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like.
Branding is the totality of your business, such that when creating your brand, it is imperative to think about everything from your logo to the colour scheme to the tag line. You also have to have a memorable brand name, strong message, support system, and all of the necessary legalities, like getting trademarked, in place.
But those are the first step to creating a powerful brand. Follow through our 15 branding tips to build yourself an awesome brand.
1. Start by defining your brand.
Review the product or service your business offers, pinpoint the space in the market it occupies and researches the emotive and rational needs and concerns of your customers. Your brand character should promote your business, connect with your customer base and differentiate you in the market.
2. When building your brand, think of it as a person.
Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. Of course, for people it’s intuitive, and it’s rare that you even consider what your own character is, but when you’re building a brand, it’s vital to have that understanding.
3. Consider what is driving your business.
What does it believe in, what is its purpose and who are its brand heroes? These things can help establish your emotive brand positioning and inform the identity and character for brand communications.
4. Aim to build long-term relationships with your customers.
Don’t dress up your offering and raise expectations that result in broken promises, create trust with honest branding – be clear who your company is and be faithful to the values that drive it every day. Remember that a customer who received a good treatment will come back again, and there is the possibility of the customer coming with the friend. Don’t treat customers in a way that suggest they are insignificant.
5. Speak to your customers with a consistent tone of voice.
It will help reinforce the business’ character and clarify its offering, so customers are aware precisely what to expect from the product or service. Remember your brand is your business identity, you want all your customers to have something uniform to say about your brand.
6. Don’t repeat the same message in the same way over and over again.
Alternatively, aim to make your key messages work together to build a coherent identity. This requires you to be creative. Look for exciting ways to pass across the central message of your brand. You must have heard the saying that failure is doing the same thing over and over again with the hope of success. Have you set up creating a brand just so it fails?
7. Don’t try to mimic the look of chains or big brands.
Try and carve out your own distinctive identity. There is a significant consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market. So, why be like them when they try to be you?
8. Be innovative, bold and daring
Big brands are encumbered by massive layers of bureaucracy, preventing them from being flexible and reacting to the ever-changing needs of their customers. Those layers of decision-makers can make it hard for them to be daring with their branding. Leverage on your independent status to be innovative.
9. Branding should be at the heart of communicating with customers.
Don’t lose your pride or dilute your brand positioning with indiscriminate discounting. Try offering more, rather than slashing prices. Promotions are an opportunity to reinforce your brand mission.
10. The old way of stamping your logo on everything won’t cut it.
The future of branding is fluid and engaging – respect your customers’ intelligence by not giving everything away up front. Generate some intrigue and allow them to unearth more about your brand for themselves. This is the way to foster ambassadors who revel in telling other people what they have discovered.
11. Build your online platform.
Build your own online platform such as a blog or website that you own, then amplify your content and engage with your audience on social networks. Use LinkedIn, Facebook or Twitter or even Pinterest and Instagram. Find what social network resonates with you and use it!
12. Reflect your brand
Personal branding should be a large part of everything you do. It should be weaved into your life. It shouldn’t just be in the clothes you wear but in your every action with friends and business colleagues. Your brand should show in how your blog online. For example, if your personal brand is helping entrepreneurs. When you attend networking events, try to have the same person they read about online. Shine at networking events. If you decide to be someone you’re not, it will show.
13. Don’t try to please everyone.
If you understand that not everybody in this life will like you no matter how much you try, then you are posed to better understand that not everybody will accept your brand. It is, in fact, impossible for everyone to like your brand. Despite the hype for IOS, you will still find people who will never buy it. They would forever prefer Android. The thought that you wouldn’t be accepted shouldn’t deter you. If for anything, it should propel you to finding your right market. Don’t be afraid to be yourself – even if that means saying the things that no one else will. Remember, you’re not in business to please everyone. You’re in business to grow a business, not please everyone.
14. Associate yourself with strong brands.
Your personal brand is strengthened or weakened by your connection to other brands. Find and leverage strong brands which can elevate your own particular brand. This is almost like the scratch my back, and I scratch ideology. You can begin by looking at the three C’s: company, college, colleagues. For example, you could contribute content to your alumni or company newsletter or blog.
15. Get sneaky with brand-building awareness.
Finally, you can start spreading brand awareness by using some outside-of-the-box techniques like;
• Setting up a referral program.
• Creating an infographic.
• Offering freemium content.
• Partnering with local businesses.
• Wrapping your car with ads.
• Giving away swag.
• Running a social media contest.
• Hosting a podcast.
• Setting up PPC ads and a remarketing campaign.
How have you created your excellent brand?