7 BENEFITS OF USING WHATSAPP AND WECHAT OVER TRADITIONAL EMAILS
WhatsApp, WeChat these days have become the basic structure or medium of communicating within long and short distance through texts. These apps have become popular worldwide in just a quick time frame for they possess numerous distinct modes of conveying a message.
As the generation today likes to lead a fast-paced life and have been exposed to experience high – speed events since the very beginning of their age, they don’t subject to miss on things just because of some delay issues. Hence, people in humongous number have incorporated WeChat, WhatsApp in their daily lives. As we talk about message conveying mediums, there’s one more which is called Email. The email apparently has taken a back traditionally in front of WhatsApp and WeChat. Let’s look at, why –
1. WHATSAPP FASTER THAN EMAIL
WeChat, WhatsApp is considered a slightly informal way of interaction than Email being a formal medium somehow.
The interface carried by apps like WhatsApp is much more comfortable and user-friendly than Emails which automatically helps in cultivating on speed. In addition to this, WhatsApp provides the freedom of sending audio, video, text, the image along with hundreds of characters addressed as “emoticons/ emojis”. The audio functionality of WhatsApp helps you to listen to the sender’s voice which makes it more personal and less ambiguous than emails.
2. EASY MARKETING WITH WHATSAPP/WECHAT
WhatsApp is an efficient and reliable tool for endorsing new launch or stocks of your products. Can also make the offers that are available at discounted rates. Attractive short details can be sent over the WhatsApp groups including some digital videos or images of the product in order to spread out the word for the product. WhatsApp becomes helpful when comes to describing the operation manual for the product so as to make it easy for the user/customer to get hands-on with the newly bought product. Also, by changing the status frequently and posting about the product for promotion sake could be proven helpful in order to grab customer attention. Promoting the product in groups could be used to target different field of people in one go.
3. TAKING THE PEOPLE FORWARD TOGETHER(PROFESSIONALLY)
In any business or company, to carry out excellent communication amongst the team WhatsApp groups can be created. The groups could be utilised for discussing new task updates, meeting timings, work updates, work deadlines, assignment of work etc. From a very manager to an employee, every person can be on the group to talk about the company related issues and their solutions. Employees can share about the difficulties they might be facing, and managers can provide motivation to the team from time to time to keep everyone on the process dedicated. Constant communication among the members of a team will help in keeping the spirit high.
4. BETTER TROUBLESHOOTING
There’s lesser freedom of interaction when using Emails. On the other hand, apps like WhatsApp/ WeChat has made it more reachable. For any of the business firm, customer engagement and involvement are vital. As the business firms have started using social networking apps, it gives them an upper hand at managing customer services directly. There’s a direct point of contact or communication between the customer and the business representative through short and helpful messages.
The business firms are able to respond to their loyal customer queries swiftly within no time after they ’ve incorporated the WhatsApp/WeChat like communication apps in their business and marketing plans.
5. GROWTH OF BUSINESS WITH CORRECT USE OF RECENT TECHNOLOGY
As smartphone users are increasing tremendously, you have a chance to associate with your target clients and customers and produce the most significant leads for your business. With the help of WhatsApp marketing, you are permitted to send exciting images and videos by creating your full marketing campaign exciting and engaging too.
6. SOCIAL APPS OVER EMAILS HELP IN MULTITASKING
An additional feature that could be used is linking the WeChat account with some website or WeChat mini-site. Finally, what is excellent with WeChat is that unlike email newsletters, readers don’t have to exit WeChat because everything happens in the app even when visiting an external web page. Users remain within the app.
7. WHATSAPP CAN ASSIST IN MAKING BETTER USE OF MOBILE CRM
The best use of mobile CRM could be made by applying the immediate and straightforward message service, WhatsApp by maintaining a careful follow-up of chances and thus close a deal by interacting with the team members. Along with this, even vital information could be shared such as product prices, customer demands, and other worthy feedbacks for flourishing conversion, and lead management. This free messaging platform can provide effectual business as well as marketing for every small and medium-sized company while it is used intelligently.
However, Email still serves a vital role in China. Busy managers, bosses and people in senior positions have loads of tasks to work upon and don’t have enough time to check WeChat every time they get a notification. Messages and files can quickly get lost in WeChat amid the conversation. You can’t say to your boss: “Oh, you didn’t see the report? Look in WeChat. Scroll up a few hundred lines, and you should be able to find it.” Therefore, Email does serve purposes at places but also the apps like WhatsApp, WeChat has their own essence for the business firms.