We don’t just know social. We live it. We breathe it. So when platforms and behavior changes (which they always do) we’re ready – if not one step ahead. We engage with over 200 million people every day across our clients’ social communities and have fostered relationships with tens of thousands of online influencers and brand advocates. Our expertise in, and partnerships with, today’s leading social platforms is unmatched. Forrester has dubbed our social media capabilities “best-in-class” and iMedia and the Shorty Awards have both named us the Best Agency for Social Media.
For us, social marketing doesn’t exist in a silo. It’s an integrated approach, not a channel or a set of tactics. As such social marketing sits at the epicenter of media, strategy and creative – creating a truly “social by design” environment.
Social Marketing isn’t just about sharing; it’s about delivering value in a smart, strategic unique way. How that comes to life may change but the principles remain the same. That’s why we provide both end-to-end solutions and assist in complementary ways where we work to fill in gaps and support. Ultimately, with the goal of an efficient and deliberate holistic approach.
Our Social Strategists help brands navigate the ever-evolving social landscape to achieve results. As a combination of storytellers and story sellers, we tell the brand story to the right person, in the right place, at the right time. Acting as a brand partner, Social Strategists build tactical game plans to tell your stories in the most effective and efficient way(s).
Social Crisis Preparation & Management
Because a brand crisis can happen at any time and social media platforms never close, we believe that preparation is everything. Our teams ensure that clients and their partners are equipped and organized through social listening, community management, and strategy. Leaning on a cross-functional team we bring leadership, guidance and action through crises both big and small.
Insights are the heartbeat of our agency and the first step of all the work we do. We use people not computers to listen and derive insights about your brand, your competition, and your audience(s) to inform strategies – whether for an integrated program, paid media plan, or even platform recommendations.
Our Community Managers are the eyes and ears of our clients, serving not only as a first line of defense for the brand but also as trained SWAT teams able to pick up on key insights from the community. We work closely with the brand and internal teams to leverage those learnings in a way that address business needs. 360i works with 50 global brands in more than 225 social communities, making us one of the largest and longest-established social media practices of any agency in the world. We engage with more than 275 million people every day on behalf of our clients across almost every social platform. Giving us unique access to the individual platforms and emerging ones, as well as detailed insight into current best practices and timely trends that we use to keep our clients' rising above the competition.
Customized Social Media Measurement
We seek to prove how work, time and resources invested in social/digital media manifest themselves into brand awareness, purchases or perception change. Our social messaging is driven by a deep understanding of performance data, platform nuances and is rooted in having a unified measurement framework. We define upfront what we are going to measure based on brand business goals and then optimize throughout with the single purpose of always creating measurably better work.
Tell your story through memorable experiences - Become their favourite