Great customer experience design is about injecting purpose and empathy into everything your company does. McKinsey research has shown that 70 percent of buying experiences are based on how the customer feels they are being treated—and a large part of that has to do with showing the customer you (as the brand) care about them, and value their business.
Any Brand Can Elevate Customer Experience
Customer experience design is an effective way to grow a company’s bottom line by putting the customer first, above all else. And any brand—B2B or B2C—can do this. If customers are happy and delighted with their buying experience, they will become loyal advocates for your brand and help you expand your market share.
That’s the beauty of XD: Your customers hold the key to your success. The best companies don’t over-market with Black Friday sales, catchy jingles or expensive Super Bowl ads. They deliver extraordinary experiences for their customers and get rewarded with loyalty and affinity.
Adopting practices that elevate the customer experience will undoubtedly produce a return on investment and provide a steady foundation upon which your brand can continue to grow.