The best incitement to going on a tour is hearing or reading a traveller’s experience of a particular destination. Today’s travellers seek to experience. Out-of-the-ordinary experiences are what truly compels people to pack up and visit your destination. As a destination marketer selling a seemingly endless amount of travel experiences, how do you successfully sell your destination’s unique story?
Here are our 5 innovative ways to market your destination.
Become the All-In-One Source
A significant disadvantage of the widespread of blogs is that relevant information is everywhere and just a click away. The challenge for Destination Marketing Organizations (DMOs) is to stand out of the crowd. Since travelling is about the experience, you need to create a splendid user experience from the very beginning. Make your DMO site the central hub for all information that might be relevant for travellers. As part of your hospitality marketing strategy, have sections where people can find out more about your city beyond what is fun for leisure tourists. This includes local society, traditions, environment, and business. By placing all of this information in one place, you’ll make it extremely easy for visitors to learn about your city and culture. That way your DMO site will be their one-stop destination for all travel information.
Create Niche Itineraries Instead of Listing Attractions
One unifying aim of travel – be it for business or pleasure – is to see something new and different. These are certain attractions in various destinations. The most common way to promote a destination is to create a grand list of attractions, restaurants and hotels and allow people to select what they’re interested in. Everything the destination has to offer comes to a la carte. Usually, the only alternative is to take a guided tour. Instead, build out custom itineraries based on visitor’s interests or by neighbourhood. For instance, The Ultimate Day for Organic Cuisine in Portland or A Day of Heart-Racing Adventure in Salt Lake City. Targeted itineraries are a much more fascinating way to present your destination while making it easier for the different types of visitors that come to your goal determine what they should do in your city.
Engage Your Current Ambassadors
In hospitality marketing, the most powerful stories of your experience usually come from people who have already visited your city and talked about it. Social media helps you effortlessly find these brand ambassadors and get what they have to say. These enthusiastic people are the ones who are uploading several vacation photos, commenting on your posts, or writing their own blog posts. With social media, you’re in a great position to find out how you can even further help and engage these vocal visitors to reach even more people.
Make it Easy for People to Share Their Experiences LIVE
It is normal for people to become chatterboxes after a trip. It takes special skills to bottled up an excellent travel experience. Most times we want to share the experiences right as they are happening, but we find restrictions to do so. Other times, we decide to share later and eventually forget to do so. Take advantage of this. Help travellers remember. The smallest efforts can help in marketing for hospitality. Even a sign that says, “Tag us in your photos and we’ll add your image to our own photo gallery” can serve as a trigger for people to share their experience. Or, take a hint from museums. Since most times photo-taking is off-limits, museums are now including photo stations or kiosks that allows visitors to “pose” in front of one of the more popular exhibits and upload directly to Facebook or email to yourself.
Champion Your Lesser-Known, Exclusive Experiences
Take stock of the experiences that make your destination stand out in a traveller’s memory. Take heed. The most exclusive experiences aren’t always the most famous. While everyone knows about Chicago’s Skydeck atop Willis Tower, how many people know about the decadent, all-you-can-savour artisan chocolate buffet at Peninsula Hotel? Or, besides the iconic Eiffel Tower, another fascinating piece of Paris history can be found in the city’s catacombs, a 200-mile network of old tunnels, caves and quarries lined with skulls and bones. Don’t just focus on the apparent experiences in your town, but put some marketing effort in the experiences that are amazing on their own.