How well do you know your customer??? Why this information is your own gold mine.

How well do you know your customer??? Why this information is your own gold mine.

How well do you know your customer??? Why this information is your own gold mine.   The crux of creating a marketing buyer persona is to effectively targets the right prospective customers. This post will teach you how to research buyer personas to reveal preferences and behaviours that...

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You heard you need a Marketing Marketing Campaign, but what does that really mean? Well, here’s my killer guide to developing a winning campaign.

You heard you need a Marketing Marketing Campaign, but what does that really mean? Well, here’s my killer guide to developing a winning campaign.

You heard you need a Marketing Marketing Campaign, but what does that really mean? Well, here’s my killer guide to developing a winning campaign.   What is a Marketing Campaign or Strategy? To best understand this, we know that to win an electoral position you need a campaign and to fight a...

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The future of search and personalised journeys; Artificial Intelligence or just another tool for the basket?

The future of search and personalised journeys; Artificial Intelligence or just another tool for the basket?

The future of search and personalised journeys; Artificial Intelligence or just another tool for the basket?   The phrase is thrown around a lot and invokes images of science fiction movies and “tech talk.” Despite the impression of being just the stuff of the future, however, artificial...

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WHY DO EMAIL MARKETING?

WHY DO EMAIL MARKETING?

WHY DO EMAIL MARKETING?   Small business owners certainly are looking for ways to connect and build relationships with their leads and customers. Moreover, if you’re not using email marketing to do that, you may be missing out on a compelling opportunity. Many categories of work despite...

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How to successfully launch your new Bar/cafe

How to successfully launch your new Bar/cafe

How to successfully launch your new Bar/cafe   New bars need a lot of marketing effort to get them competing favourably with the old ones, or even surpass them. Marketing is the process of promoting your bar to your intended audience, and effective bar marketing attracts customers and...

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Don’t chase Rabbits down Rabbit holes

Don’t chase Rabbits down Rabbit holes

Have you ever been on a Rabbit hunt before? If you don’t get it right, you might have to chase the rabbit down their hole. The consequence of this is bruised knees, torn clothes, and in most cases, failure to catch anything. The same applies when you fail to define your own marketing...

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A new wave of storytelling, short form video.

A new wave of storytelling, short form video.

All along we’ve known that content has evolved from being heavily worded to videocentric. Marketers all around have been employing have been creating and integrating video content into their marketing initiatives but what is new is the increased popularity of short-form video content, and the...

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What should a Customer journey or lifecycle look like?

What should a Customer journey or lifecycle look like?

Life hardly goes as organised as we plan it. It comes to us messy. As consumers, we’re constantly bombarded with messaging from companies and brands, and our path to purchasing and using products and services is more complicated than ever. So, it should come as no surprise that in this day and...

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6 Tips for Creating Vertical Videos on Instagram TV

6 Tips for Creating Vertical Videos on Instagram TV

The vertical video trend is growing and will only keep growing, whether you choose to join this bandwagon or not. In our haste to consume content turning a phone sideways or holding it with both hands isn’t worth it. Maybe when we are in the comfort of our rooms and choose to relax, we might...

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5 Stерѕ to Gеttіng Your Mаrkеtіng Automation Strаtеgу Off thе Grоund

5 Stерѕ to Gеttіng Your Mаrkеtіng Automation Strаtеgу Off thе Grоund

Today іt hаѕ bееn seen thаt the business wоrld is vеrу competitive аnd mаnу different соmраnіеѕ аrе lооkіng for the vаrіоuѕ wауѕ thrоugh which they саn make a marketing саmраіgn mоrе еffесtіvе. Thеrеfоrе соmраnіеѕ trу tо аvоіd іnvеѕtіng іn thе mаrkеtіng ѕtrаtеgіеѕ that mіght not рrоduсе...

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