7 Reasons Why Facebook Marketing isn’t working and how to fix it

7 Reasons Why Facebook Marketing isn’t working and how to fix it

If you’ve spent more than five minutes with Facebook Ads or AdEspresso, once or twice, you’ve probably run into the problem of nobody viewing your ad after all the hard work of setting it up. Unfortunately, or fortunately, as the case may be, the answer is usually something so frustratingly...

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2018 – RIP Marketing Funnel

2018 – RIP Marketing Funnel

Announcement, ladies and gentlemen, the traditional marketing funnel is dead. What you might not know is that the “death” of the marketing funnel is good news for marketers, at least for those of us who can adapt to a new way of looking at the funnel. Put a smile on your face now, all the stages...

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A new wave of storytelling, short form video.

A new wave of storytelling, short form video.

All along we’ve known that content has evolved from being heavily worded to videocentric. Marketers all around have been employing have been creating and integrating video content into their marketing initiatives but what is new is the increased popularity of short-form video content, and the...

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What should a Customer journey or lifecycle look like?

What should a Customer journey or lifecycle look like?

Life hardly goes as organised as we plan it. It comes to us messy. As consumers, we’re constantly bombarded with messaging from companies and brands, and our path to purchasing and using products and services is more complicated than ever. So, it should come as no surprise that in this day and...

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5 Stерѕ to Gеttіng Your Mаrkеtіng Automation Strаtеgу Off thе Grоund

5 Stерѕ to Gеttіng Your Mаrkеtіng Automation Strаtеgу Off thе Grоund

Today іt hаѕ bееn seen thаt the business wоrld is vеrу competitive аnd mаnу different соmраnіеѕ аrе lооkіng for the vаrіоuѕ wауѕ thrоugh which they саn make a marketing саmраіgn mоrе еffесtіvе. Thеrеfоrе соmраnіеѕ trу tо аvоіd іnvеѕtіng іn thе mаrkеtіng ѕtrаtеgіеѕ that mіght not рrоduсе...

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So, you think your content strategy is broken. Here is how to review and fix the most common issues.

So, you think your content strategy is broken. Here is how to review and fix the most common issues.

With the rate at which content is created, it is quite reasonable for the performance of the average piece of content to take a downward slope. There are several contents about content marketing out there, yet, we still get frustrated when our strategy doesn’t work. With the insights into a...

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7 Invaluable Skills Needed to Produce Consistently Great Content.

7 Invaluable Skills Needed to Produce Consistently Great Content.

In as much as marketing has an incredible potential to impact people’s lives, marketing skills and career growth don’t come easy in a field that moves at the speed of light. It seems like every week companies are demanding an evolved skill set out of their employees. The market competition has...

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Foodie Trends and Instagram – Make Bars and Cafes Pop???

Foodie Trends and Instagram – Make Bars and Cafes Pop???

You have created that new trendy bar or cafe, or maybe starting a new foodie craze like freak shakes, but for pancakes. But how will get your message out there and be creative at the same time? Well, it is not just millennials scrolling through Instagram these days. Over 40% of all social...

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Why Red makes you Hungry and Yellow makes us Happy.  How to choose the right colours to increase sales and stay relevant in customers mind.

Why Red makes you Hungry and Yellow makes us Happy. How to choose the right colours to increase sales and stay relevant in customers mind.

Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. So, there are methods by which one can increase the visual appeal. Other senses facilitate visual...

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Grow Your Small Business – Using Social Media

Grow Your Small Business – Using Social Media

In its brief history, social networking, as called New Media, has traditionally been seen as a place to satisfy new friends, reconnect with old friends and interact in an online social environment. Simply speaking, social networking sites were “an awesome place to go out” but held...

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