Does your Brand possess these Traits??? If it does your Business on its way to being truly competitive

Does your Brand possess these Traits??? If it does your Business on its way to being truly competitive

Competition is the most resounding word in the business world today. It commands a lot of action and moment in our busy world today, if an entrepreneur chooses to ignore it, his business takes a nose-dive down the business life cycle slope. You want to watch out for this negligence and be up on...

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Are you risk averse???  Here are 25 times taking risks paid off, and the branding lessons learnt.

Are you risk averse???  Here are 25 times taking risks paid off, and the branding lessons learnt.

No entrepreneur starts a business with the notion of playing safe. It is sometimes said that your level of success is proportional to the level of risk taken. Sometimes success means having the right idea, in the right place, at the right time. Other times, it’s about not being afraid to...

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Influencers can be a great asset to any campaign or brand, but how do you find the right one and measure their effectiveness?

Influencers can be a great asset to any campaign or brand, but how do you find the right one and measure their effectiveness?

You know by now how influencers can be a key asset to your campaign or brand. Since every good marketing campaign is geared towards sales and more sales, there is a need to track the effectiveness of influencers. This is not an easy task as you might have found out by now, especially when you...

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Are we really giving our lives over to Google and Facebook?

Are we really giving our lives over to Google and Facebook?

Facebook could be dying right now, but it isn’t, though its usage among younger people has been declining for years, in the face of competition from upstart rivals such as Snapchat, internal disruption from Facebook-owned Instagram, and a general sense that Facebook is full of old people and...

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Customer Loyalty In The Digital Age: The Importance Of AI And Machine Learning

Customer Loyalty In The Digital Age: The Importance Of AI And Machine Learning

Winning customer loyalty is the goal of any good brand, but how can this term be translated into the market in the digital age? Customer loyalty implies to the behaviour that is beneficial to the business and can be categorised into three groups: customer retention, advocacy (support or...

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5 INNOVATIVE WAYS TO MARKET YOUR DESTINATION

5 INNOVATIVE WAYS TO MARKET YOUR DESTINATION

The best incitement to going on a tour is hearing or reading a traveller’s experience of a particular destination. Today’s travellers seek to experience. Out-of-the-ordinary experiences are what truly compels people to pack up and visit your destination. As a destination marketer selling a...

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What’s AR marketing, should you care? A case study of Pokémon GO and the effects and benefits of AR marketing

What’s AR marketing, should you care? A case study of Pokémon GO and the effects and benefits of AR marketing

What’s AR marketing, should you care? A case study of Pokémon GO and the effects and benefits of AR marketing   If this term doesn’t sound new to you, you probably are keeping tabs with technology, or you read a lot of science fiction. For now, augmented reality (AR) is still...

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The future of search and personalised journeys; Artificial Intelligence or just another tool for the basket?

The future of search and personalised journeys; Artificial Intelligence or just another tool for the basket?

The future of search and personalised journeys; Artificial Intelligence or just another tool for the basket?   The phrase is thrown around a lot and invokes images of science fiction movies and “tech talk.” Despite the impression of being just the stuff of the future, however, artificial...

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Show, but don’t tell – Learn the hidden secret to content marketing that converts

Show, but don’t tell – Learn the hidden secret to content marketing that converts

It is one thing to generate traffic for your content, but getting people to stick around, actually read it, and then finally convert is almost impossible now. Creating content that resonates with your audience is something that is preached daily. But what does that really mean? As articles get...

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Does your brand truly tell its story??? 15 hot tips on branding

Does your brand truly tell its story??? 15 hot tips on branding

Does your brand truly tell its story??? 15 hot tips on branding   Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the brands’ “identity”, but only on the understanding that it embodies the core of what the business is...

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