7 Reasons Why Facebook Marketing isn’t working and how to fix it

7 Reasons Why Facebook Marketing isn’t working and how to fix it

If you’ve spent more than five minutes with Facebook Ads or AdEspresso, once or twice, you’ve probably run into the problem of nobody viewing your ad after all the hard work of setting it up. Unfortunately, or fortunately, as the case may be, the answer is usually something so frustratingly...

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2018 – RIP Marketing Funnel

2018 – RIP Marketing Funnel

Announcement, ladies and gentlemen, the traditional marketing funnel is dead. What you might not know is that the “death” of the marketing funnel is good news for marketers, at least for those of us who can adapt to a new way of looking at the funnel. Put a smile on your face now, all the stages...

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Don’t chase Rabbits down Rabbit holes

Don’t chase Rabbits down Rabbit holes

Have you ever been on a Rabbit hunt before? If you don’t get it right, you might have to chase the rabbit down their hole. The consequence of this is bruised knees, torn clothes, and in most cases, failure to catch anything. The same applies when you fail to define your own marketing...

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A new wave of storytelling, short form video.

A new wave of storytelling, short form video.

All along we’ve known that content has evolved from being heavily worded to videocentric. Marketers all around have been employing have been creating and integrating video content into their marketing initiatives but what is new is the increased popularity of short-form video content, and the...

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What should a Customer journey or lifecycle look like?

What should a Customer journey or lifecycle look like?

Life hardly goes as organised as we plan it. It comes to us messy. As consumers, we’re constantly bombarded with messaging from companies and brands, and our path to purchasing and using products and services is more complicated than ever. So, it should come as no surprise that in this day and...

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6 Tips for Creating Vertical Videos on Instagram TV

6 Tips for Creating Vertical Videos on Instagram TV

The vertical video trend is growing and will only keep growing, whether you choose to join this bandwagon or not. In our haste to consume content turning a phone sideways or holding it with both hands isn’t worth it. Maybe when we are in the comfort of our rooms and choose to relax, we might...

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5 Stерѕ to Gеttіng Your Mаrkеtіng Automation Strаtеgу Off thе Grоund

5 Stерѕ to Gеttіng Your Mаrkеtіng Automation Strаtеgу Off thе Grоund

Today іt hаѕ bееn seen thаt the business wоrld is vеrу competitive аnd mаnу different соmраnіеѕ аrе lооkіng for the vаrіоuѕ wауѕ thrоugh which they саn make a marketing саmраіgn mоrе еffесtіvе. Thеrеfоrе соmраnіеѕ trу tо аvоіd іnvеѕtіng іn thе mаrkеtіng ѕtrаtеgіеѕ that mіght not рrоduсе...

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Should you be promoting on Instagram, Facebook or Snapchat? 5 hot tips for creating engaging content and advertising on Social channels.

Should you be promoting on Instagram, Facebook or Snapchat? 5 hot tips for creating engaging content and advertising on Social channels.

With Social media, marketing has never been more comfortable and more productive. While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one: social media advertising. Simply put, social media advertising is advertisements served to users on...

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So, you think your content strategy is broken. Here is how to review and fix the most common issues.

So, you think your content strategy is broken. Here is how to review and fix the most common issues.

With the rate at which content is created, it is quite reasonable for the performance of the average piece of content to take a downward slope. There are several contents about content marketing out there, yet, we still get frustrated when our strategy doesn’t work. With the insights into a...

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7 Invaluable Skills Needed to Produce Consistently Great Content.

7 Invaluable Skills Needed to Produce Consistently Great Content.

In as much as marketing has an incredible potential to impact people’s lives, marketing skills and career growth don’t come easy in a field that moves at the speed of light. It seems like every week companies are demanding an evolved skill set out of their employees. The market competition has...

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