There are so many factors playing an important role and influencing the performance of your content on LinkedIn, knowing what works is just as hard to understand, as what is not working. For example, did you realise that is your post performing much better than your previous ones because your audience loved the image, or is it getting clicks and likes because it has a killer heading?
Here are five types of content that are overlooked and do well on LinkedIn!
Killer headings, with good content:
Marketers have known for a long time that headings play a significant role in terms of the persuasion. At least 80% more people read your headline, the body of the copy. This old know fact has not changed in the digital marketing revolution, if anything has become more critical, with only 5 seconds to hook the reader, it better stick, stick fast.
Posts that have good headings get a 40% higher click-through rate (CTR) on LinkedIn. So, what makes a heading good or bad? According to audiences on LinkedIn, the use of excellent and good heading is one that starts with ‘How to’ or indicates a listicle.
Content with Attractive Images:
LinkedIn is thought of as a business-oriented social networking site, and to be far less image-oriented than sites like Facebook or Instagram. Nevertheless, to say the use of more images, the higher your engagement and reach of your post. According to the research, it shows there is a considerable spike in likes, for articles with 4 or 8 images, but optimal seems to be around 8.
Useful Effective Content:
Just remember, that people on LinkedIn and any other social platform, make a choice to read content because they find it helpful and to be relevant to them. So how do you ensure this happens? This can come in a variety of forms.
When using blogs or articles, you can provide the reader with helpful hints or tips; this is considered to gains plenty of traction, rather then a fuff piece or editorial. It can often be an away announcing specific industry news and how it will affect your business and customers. You should always be thinking hard about the range of what information your audience will find interesting, any useful hints and inside knowledge to bring them into being part of the brand, rather than just a reader.
Content does not need to be long-form to perform well on LinkedIn, however, making it super-long does tend to show better and in increasing engagement. But, there is no difference being found in the CTR or likes between articles of 0-1500 words.
However, there has been a considerable spike in the engagement of articles 1800-2000 words. No matter whether long-form gets more engagement, it has much to do with the term of the length, or perhaps the articles might be considered to be more better-thought-out than most posts, giving the reader a better picture and time to understand the topic.
Content to be Neutral on the Positivity-Scale:
LinkedIn audiences all tend to be more interested in posts that are neutral in tone, that is rather than positive or negative. Any post can perform better than a post that is either contentious or uplifting.
Mostly in terms of creating content on Linkedin, some of the most business are making their costly mistakes all too often, the tone of what you say is as important as the content.
Why do so many fall into this trap? They see LinkedIn as an active channel for the sake of connecting with partners and customers alike. You will be missing out on all such opportunities if you fail to establish your social presence on LinkedIn. Without the setting of the regular updates, your community would not know if you are still around and you risk losing touch.
Companies can keep active on LinkedIn by the purpose of regularly posting status updates, as well as publishing relevant and high-quality content, or engaging your connections in meaningful conversations. But ensure you use the right tone too.
Another major mistake is about the impersonal connection requests. While it may be best to send as many connection requests as possible to LinkedIn users to expand on with your network. Just as before you invite them to follow your company network, you should make sure they know the nature of your business, as well as what you do, who your customers are, and also where your products or services fit into their business.
Spamming is also one of the major mistakes as well. Just because users accept your connection request, it does not give you on the whole with the license to send them what advertisement or offer you have randomly, and repeatedly.
It would be best if you direct your efforts toward getting to know them first, their interests, activities, goals, and challenges.
Ignoring reviews is a major mistake as well. We all know the fact that modern-day consumers are taking advantage of social networks to rate businesses in the category terms of the quality of their products or services.
You should, on the whole help out your business get more positive reviews, as well as listen to your customers’ feedback and always address their questions, comments, or complaints. Brands need to engage with the range of their audiences actively, and correspondingly respond when engaged with.
Zero employees is an important mistake made by many. Before you help to spread the word about your company, you should approach your employees first. It has been investigated around 50% of employees who are already on a social platform are already sharing about their employers to personal networks; these include job postings, blog articles, and other useful content.
You can make the use of the LinkedIn or other third-party tools as to make it easy for your employees to promote away with your brand or your content to attract more traffic to your company page and website, as well as expanding your reach, and gain more followers.
You may be using LinkedIn as for the sake to promote your product, service, or business, which is considered to be much perfectly fine. As instead of focusing on your brand, you should first of all, think of your audience. When crafting or sharing content, you should always believe that your goals of serving the needs and interests of your audience. This type of engagement has always come about to be an effective way to gain new followers in the LinkedIn community.
You all need to be tracking the metrics if in the condition you are posting at the best time and frequency for your particular audience. It would also help if you also optimised your LinkedIn company page with the good target keywords, the ones you want to be known and found in a search for.
If your brand can deliver on and engage with and satisfy the audiences need for knowledge, you can, on the whole, capitalise on an opportunity to position your brand as being the authority figure that is all the way building trust within the right circles.
Make sure that you do follow the guidelines for adding excellent content for your business promotion. You will see positive results over time. All the best!