Does your Brand possess these Traits??? If it does your Business on its way to being truly competitive

Does your Brand possess these Traits??? If it does your Business on its way to being truly competitive

Competition is the most resounding word in the business world today. It commands a lot of action and moment in our busy world today, if an entrepreneur chooses to ignore it, his business takes a nose-dive down the business life cycle slope. You want to watch out for this negligence and be up on...

READ MORE
You have herd of the Flywheel, but what is it and why do you need to be using it Yesterday!

You have herd of the Flywheel, but what is it and why do you need to be using it Yesterday!

Jim Cоllinѕ originally соinеd thе рhrаѕе “thе flуwhееl еffесt” аѕ a strategic buѕinеѕѕ tool. According to tо Cоllinѕ, “thеrе’ѕ nо ѕinglе killеr innоvаtiоn, no ѕоlitаrу luсkу brеаk, nо miracle moment; rаthеr, thе рrосеѕѕ resembles rеlеntlеѕѕlу рuѕhing a giant, heavy...

READ MORE
Are you risk averse???  Here are 25 times taking risks paid off, and the branding lessons learnt.

Are you risk averse???  Here are 25 times taking risks paid off, and the branding lessons learnt.

No entrepreneur starts a business with the notion of playing safe. It is sometimes said that your level of success is proportional to the level of risk taken. Sometimes success means having the right idea, in the right place, at the right time. Other times, it’s about not being afraid to...

READ MORE
Don’t Think Instagram is For You, Here Are 15 Ways to Leverage Your Brand on Instagram

Don’t Think Instagram is For You, Here Are 15 Ways to Leverage Your Brand on Instagram

Social media gives you the ability to go to where your potential clients are, grab their attention and then make them aware of your store or product. It also gives you leverage to compete against faceless e-commerce giants. It should be part of your eCommerce business plan an essential part of...

READ MORE
Building Customer Trust and Social Communities – Especially Today

Building Customer Trust and Social Communities – Especially Today

Most people are aware that companies collect and harvest customer data for advertising purposes. However, they don’t think about it, and brands haven’t been open with consumers in the background. With these headlines about the misuse of data, people are becoming more worried about how businesses...

READ MORE
Influencers can be a great asset to any campaign or brand, but how do you find the right one and measure their effectiveness?

Influencers can be a great asset to any campaign or brand, but how do you find the right one and measure their effectiveness?

You know by now how influencers can be a key asset to your campaign or brand. Since every good marketing campaign is geared towards sales and more sales, there is a need to track the effectiveness of influencers. This is not an easy task as you might have found out by now, especially when you...

READ MORE
How to write an email that not only gets opened; but gets the reader excited.

How to write an email that not only gets opened; but gets the reader excited.

We all have inboxes full of newsletters we don’t read. According to Mailchimp’s 2018 email campaign report, the sector with the highest email open rate is hobbies (27.35%). On the opposite end of the spectrum there is: Daily Deals (14.92%) E-commerce (15.66%) Marketing/Advertising (16.48%)...

READ MORE
Turning Tyre Kickers into Hot Leads

Turning Tyre Kickers into Hot Leads

It is frustrating when customers check out your offerings and fail to contact you again to actually purchase the product or service, after so much promise of returning. These are tyre kickers. There is an abundance of them in the market, and somehow, your business success depends on their...

READ MORE
The Difference Between Sales and Closing – The Inevitable You

The Difference Between Sales and Closing – The Inevitable You

Selling and closing have often been used interchangeably and misconstrued to mean the same thing. If you are in the circle of those confusing these terms, it is time to leave. This article explains these terms, thereby helping you to become a better marketer. What is selling? Selling is showing...

READ MORE
Each style of writing has its own character, just like your brand. How we can know the best tone for our story and when to use it.

Each style of writing has its own character, just like your brand. How we can know the best tone for our story and when to use it.

Why is writing style important? It forms the basic structure of the tone and context in which you write. Each style has characteristics that allow you to achieve what you want from your readers and how you want them to view the situation. Expository Writing Expository writing is explanative...

READ MORE