Learn how to walk before to leap. How to do social media right, and grow your brand

Learn how to walk before to leap. How to do social media right, and grow your brand

Brands and small business are hungry for growth, but one can’t think clearly when one is hungry. Eager to get to market and grow, business owners, tend to get hasty and launch a social media marketing campaign despite not knowing where and how to start. Unknowingly, they make various social...

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What makes a great leader, how to empower your employees to achieve greatness.

What makes a great leader, how to empower your employees to achieve greatness.

We know that great leadership steers the business into the right path to success and eventual success. Some good number of start-up business have crashed along the way because of poor leadership, but on the other hand, successful big brands have enjoyed some great leadership that effectively...

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Why you need Outbound for Inbound Marketing!

Why you need Outbound for Inbound Marketing!

Years have taken its toll on outbound marketing. It is now seen as expensive and time-consuming, where it once was trendy. But whatever is said of outbound marketing, there is still real value in it when done correctly. In fact, you can develop a sort of symbiotic relationship between inbound...

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These 5 steps will simplify measuring your social media ROI.

These 5 steps will simplify measuring your social media ROI.

It is important to get clear metrics on your social media return on investment (ROI). Don’t let people fool you into believing that social media is optional and not measurable. Social media gives you the largest audience you desire and should be a key component of your business strategy. You...

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Are we really giving our lives over to Google and Facebook?

Are we really giving our lives over to Google and Facebook?

Facebook could be dying right now, but it isn’t, though its usage among younger people has been declining for years, in the face of competition from upstart rivals such as Snapchat, internal disruption from Facebook-owned Instagram, and a general sense that Facebook is full of old people and...

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Customer Loyalty In The Digital Age: The Importance Of AI And Machine Learning

Customer Loyalty In The Digital Age: The Importance Of AI And Machine Learning

Winning customer loyalty is the goal of any good brand, but how can this term be translated into the market in the digital age? Customer loyalty implies to the behaviour that is beneficial to the business and can be categorised into three groups: customer retention, advocacy (support or...

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5 Tips: On building customer advocacy for your brand

5 Tips: On building customer advocacy for your brand

Have you ever bought a product so good you called up your best friend and convinced him to buy? If you have, congratulations, you have become a customer advocate for that brand! Customer advocacy is when your customer reaches the optimal stage of faith, belief and trust in your brand. Where...

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5 INNOVATIVE WAYS TO MARKET YOUR DESTINATION

5 INNOVATIVE WAYS TO MARKET YOUR DESTINATION

The best incitement to going on a tour is hearing or reading a traveller’s experience of a particular destination. Today’s travellers seek to experience. Out-of-the-ordinary experiences are what truly compels people to pack up and visit your destination. As a destination marketer selling a...

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What’s AR marketing, should you care? A case study of Pokémon GO and the effects and benefits of AR marketing

What’s AR marketing, should you care? A case study of Pokémon GO and the effects and benefits of AR marketing

What’s AR marketing, should you care? A case study of Pokémon GO and the effects and benefits of AR marketing   If this term doesn’t sound new to you, you probably are keeping tabs with technology, or you read a lot of science fiction. For now, augmented reality (AR) is still...

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How well do you know your customer??? Why this information is your own gold mine.

How well do you know your customer??? Why this information is your own gold mine.

How well do you know your customer??? Why this information is your own gold mine.   The crux of creating a marketing buyer persona is to effectively targets the right prospective customers. This post will teach you how to research buyer personas to reveal preferences and behaviours that...

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