Advertising

Advertising

Traditionally TV advertising happens to be very profitable for the television networks, partly because when someone buys an ad, it’s being viewed by a huge audience with several those who may well not worry about that products or services. Other designs of TV advertising include product...

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Social Media, What is all the Buzz about?

Social Media, What is all the Buzz about?

Social Media has transformed into the buzz-phrase of the marketing world; the must-have solution to all marketing challenges. It really is cheap, fast and has reached near saturation in certain age ranges. But utilising social media marketing – the art and science of getting your message...

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5 Ways to Keep Visitors Coming Back

5 Ways to Keep Visitors Coming Back

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because of the more often they return to a site, the more trust they have in that site. The credibility issue just melts away....

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Is newspaper advertising really dead?
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Is newspaper advertising really dead?

Newspaper advertisements are as old as advertisement itself. Although, it’s an age-old method of advertisement, it still receives the same response and is highly successful. Both small and large businesses still choose this method to promote their products and services. Ask them and nearly...

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How important is SEO really in advertising?
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How important is SEO really in advertising?

In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its...

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Why You Need A Responsive Website Design – To stay competitive in today’s online markets.
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Why You Need A Responsive Website Design – To stay competitive in today’s online markets.

In today’s competitive world, people do not have some time nor are they interested in waiting a few moments t to see your merchandise or services on mobile phones. If they wouldn’t normally have a fantastic experience, they would switch to your competitor’s website. A responsive website is the...

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Should you use a Model in your AD?
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Should you use a Model in your AD?

Featuring a female model in advertisements initially started with advertisements on products like alcohol and adult entertainment. The trend then spread like a wildfire in the market and is still being widely used although being exaggerated. It has become a compulsion now to have a beautiful...

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Brief history of Search Engine Optimisation
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Brief history of Search Engine Optimisation

The term SEO may have been around from as early as 1997— however, the golden years of marketing only very recently has been re-invented to understand the use and the real significance of Search Engine Optimization— SEO.   To breakdown the concept of SEOs to a single unit, it is essentially...

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TV Advertising really worth it?
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TV Advertising really worth it?

Traditionally TV advertising happens to be very profitable for the television networks, partly because when someone buys an ad, it’s being viewed by a huge audience with several those who may well not worry about that products or services.  Other designs of TV advertising include product...

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The small business Social Media game plan
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The small business Social Media game plan

In its brief history, social networking, as called New Media, has traditionally been seen as a place to satisfy new friends, reconnect with old friends and interact in an on-line social environment. Simply speaking, social networking sites were “an awesome place to go out” but held little...

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