You have herd of the Flywheel, but what is it and why do you need to be using it Yesterday!

You have herd of the Flywheel, but what is it and why do you need to be using it Yesterday!

Jim Cоllinѕ originally соinеd thе рhrаѕе “thе flуwhееl еffесt” аѕ a strategic buѕinеѕѕ tool. According to tо Cоllinѕ, “thеrе’ѕ nо ѕinglе killеr innоvаtiоn, no ѕоlitаrу luсkу brеаk, nо miracle moment; rаthеr, thе рrосеѕѕ resembles rеlеntlеѕѕlу рuѕhing a giant, heavy...

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Don’t Think Instagram is For You, Here Are 15 Ways to Leverage Your Brand on Instagram

Don’t Think Instagram is For You, Here Are 15 Ways to Leverage Your Brand on Instagram

Social media gives you the ability to go to where your potential clients are, grab their attention and then make them aware of your store or product. It also gives you leverage to compete against faceless e-commerce giants. It should be part of your eCommerce business plan an essential part of...

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Influencers can be a great asset to any campaign or brand, but how do you find the right one and measure their effectiveness?

Influencers can be a great asset to any campaign or brand, but how do you find the right one and measure their effectiveness?

You know by now how influencers can be a key asset to your campaign or brand. Since every good marketing campaign is geared towards sales and more sales, there is a need to track the effectiveness of influencers. This is not an easy task as you might have found out by now, especially when you...

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How to write an email that not only gets opened; but gets the reader excited.

How to write an email that not only gets opened; but gets the reader excited.

We all have inboxes full of newsletters we don’t read. According to Mailchimp’s 2018 email campaign report, the sector with the highest email open rate is hobbies (27.35%). On the opposite end of the spectrum there is: Daily Deals (14.92%) E-commerce (15.66%) Marketing/Advertising (16.48%)...

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Turning Tyre Kickers into Hot Leads

Turning Tyre Kickers into Hot Leads

It is frustrating when customers check out your offerings and fail to contact you again to actually purchase the product or service, after so much promise of returning. These are tyre kickers. There is an abundance of them in the market, and somehow, your business success depends on their...

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The Difference Between Sales and Closing – The Inevitable You

The Difference Between Sales and Closing – The Inevitable You

Selling and closing have often been used interchangeably and misconstrued to mean the same thing. If you are in the circle of those confusing these terms, it is time to leave. This article explains these terms, thereby helping you to become a better marketer. What is selling? Selling is showing...

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Each style of writing has its own character, just like your brand. How we can know the best tone for our story and when to use it.

Each style of writing has its own character, just like your brand. How we can know the best tone for our story and when to use it.

Why is writing style important? It forms the basic structure of the tone and context in which you write. Each style has characteristics that allow you to achieve what you want from your readers and how you want them to view the situation. Expository Writing Expository writing is explanative...

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What makes a great leader, how to empower your employees to achieve greatness.

What makes a great leader, how to empower your employees to achieve greatness.

We know that great leadership steers the business into the right path to success and eventual success. Some good number of start-up business have crashed along the way because of poor leadership, but on the other hand, successful big brands have enjoyed some great leadership that effectively...

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Why you need Outbound for Inbound Marketing!

Why you need Outbound for Inbound Marketing!

Years have taken its toll on outbound marketing. It is now seen as expensive and time-consuming, where it once was trendy. But whatever is said of outbound marketing, there is still real value in it when done correctly. In fact, you can develop a sort of symbiotic relationship between inbound...

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These 5 steps will simplify measuring your social media ROI.

These 5 steps will simplify measuring your social media ROI.

It is important to get clear metrics on your social media return on investment (ROI). Don’t let people fool you into believing that social media is optional and not measurable. Social media gives you the largest audience you desire and should be a key component of your business strategy. You...

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