OK, GOOGLE: THE FUTURE OF VOICE SEARCH
I will first look at one of the most popular predictions related to voice search: “By 2020, 50% of all searches will be done by voice.”
This statistic is usually attributed to ComScore, but as in the case of statistics, things become a bit distorted in the retelling. The original prediction behind this data actually came from the then Baidu chief scientist Andrew Ng. In an exclusive interview with Fast Company in September 2014, he said that “in five years, at least 50% of all searches will be done via images or voice.”
The quotation was then promoted by Mary Meeker, who included it in the 2016 Internet Trends Report as a timeline for voice search and used “2020” as the forecasted year.
Why is voice search important for brands?
More and more people use voice search, and brands can’t be ignored. Voice search is likely to be the biggest search method, and if the brand is not properly optimized, they may be overshadowed by those people. Here are the reasons people use voice search:
The truth is that no other search platform is as fast as speech. After a few seconds, you can say what you are looking for and get an answer. For the brand, it is one of the most needed assets. After executing the command, your task is complete. You don’t have to spend time looking up the alphabet on the keyboard and then entering your query.
Talking is faster than typing. If you switch to speech instead of using a touch screen or keyboard to get answers to your queries, you’ll save a lot of time. When you save time, you can ultimately improve your productivity.
Time Is Money – Save It
The frequency of words is often faster than the text, and it saves time. When your customers take a few seconds to work, you’ll be the only option for them. When brands cooperate in voice search, they will be number one choices.
The best thing about concrete recognition systems is that everyone can access them. Voice search is the best choice for anyone who is unlucky and can not use the screen. If you do not take the voice search, this can be a large group you missed.
IMPACT ON SEO
Will the voice search impact SEO? The answer is yes.
If someone is looking for something, the search engines offer the most appropriate link, some of them being paid for ads. If you have the killer SEO, you can get your site up and down.
For users who ask for their digital assistant like Alexa and Siri, the difference is two different. The assistant responds with a short answer, usually does not see a long list of choices for a news source and user. It gives a clear answer to an exact question.
However, this does not mean that SEO is no longer important. In fact, optimization is even more critical when a search answers only one. To get your work done, you must work on optimization and use samples of voice searches.
Marketers should ensure that all content is conversational and natural. This will help answer Q and A voice search patterns. There are many ways you can use Schema Markup to make sure your Google business uses the details most.
Blogging has always been and will be a great way to make your voice search successful. So it is important to remember that voice search is equal to mobile search and that the description of a mobile web site is more important than ever.
Let’s look at some statistics:
· 46% of voice search users think of local businesses every day Last year.
· 58% of consumers used voice search to find local business listings.
· 27% of people access local business websites via voice search.
· 76% of smart home speaker users search local merchants once a week, searching about 53% per day.
· By 2019, the speech recognition market will reach $601 million.
No matter how you look at it as being the future of our digital native lives, or the start the Skynet apocalypse, Voice search is here to stay. It will bring the next generation of navigation, shopping and ease of entertainment, with lots of data and targeting for that savvy marketer and early adopters will be able to target and find the right customer at the right time faster and better.
But with this comes more concerns over personal data and listening to our conversations and stupid searches. But AI is here to stay and OK Google is leading the way.
Are you going to embrace the future or be left in the past?