“McKinsey Research has found, that 70 per cent of all repeats buying experiences. Are based on how the customer feels about how they have been treated, during the buying process.”
Customer experience design or UX Design is an effective way to grow a company’s bottom line. By putting the customer first, above all else. And any brand—B2B or B2C—can do this. If customers are happy and delighted with their buying experience, they will become loyal advocates for your brand and help you expand your market share.
Adopting practices that elevate the customer experience will undoubtedly produce a return on investment and provide a steady foundation upon which your brand can continue to grow.
That’s the beauty of UX: Your customers hold the key to your success. The best companies don’t over-market with Black Friday sales, catchy jingles or expensive Super Bowl ads. They deliver extraordinary experiences for their customers and get rewarded with loyalty and affinity.
Great customer experience design, is about injecting your purpose and empathy into everything your company does. A large part of this experience has to do with how, you show the customer, you (as the brand) care about them and value their business.
ANY BRAND CAN ELEVATE CUSTOMER EXPERIENCE