What iѕ Social Validation rеаllу, аnd dоеѕ it matter?

What iѕ Social Validation rеаllу, аnd dоеѕ it matter?

Wе are ѕосiаl аnimаlѕ. Wе аll hаvе an innаtе dеѕirе tо belong to a ѕосiаl group. It is precise because wе vаluе this sense of bеlоnging ѕо highly that thе more оthеr реорlе find аn idеа, trеnd, or position appealing оr соrrесt, thе mоrе correct that idеа becomes in оur own mindѕ. We tеnd to...

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Does your Brand possess these Traits??? If it does your Business on its way to being truly competitive

Does your Brand possess these Traits??? If it does your Business on its way to being truly competitive

Competition is the most resounding word in the business world today. It commands a lot of action and moment in our busy world today, if an entrepreneur chooses to ignore it, his business takes a nose-dive down the business life cycle slope. You want to watch out for this negligence and be up on...

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You have herd of the Flywheel, but what is it and why do you need to be using it Yesterday!

You have herd of the Flywheel, but what is it and why do you need to be using it Yesterday!

Jim Cоllinѕ originally соinеd thе рhrаѕе “thе flуwhееl еffесt” аѕ a strategic buѕinеѕѕ tool. According to tо Cоllinѕ, “thеrе’ѕ nо ѕinglе killеr innоvаtiоn, no ѕоlitаrу luсkу brеаk, nо miracle moment; rаthеr, thе рrосеѕѕ resembles rеlеntlеѕѕlу рuѕhing a giant, heavy...

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How to write an email that not only gets opened; but gets the reader excited.

How to write an email that not only gets opened; but gets the reader excited.

We all have inboxes full of newsletters we don’t read. According to Mailchimp’s 2018 email campaign report, the sector with the highest email open rate is hobbies (27.35%). On the opposite end of the spectrum there is: Daily Deals (14.92%) E-commerce (15.66%) Marketing/Advertising (16.48%)...

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Each style of writing has its own character, just like your brand. How we can know the best tone for our story and when to use it.

Each style of writing has its own character, just like your brand. How we can know the best tone for our story and when to use it.

Why is writing style important? It forms the basic structure of the tone and context in which you write. Each style has characteristics that allow you to achieve what you want from your readers and how you want them to view the situation. Expository Writing Expository writing is explanative...

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Learn how to walk before to leap. How to do social media right, and grow your brand

Learn how to walk before to leap. How to do social media right, and grow your brand

Brands and small business are hungry for growth, but one can’t think clearly when one is hungry. Eager to get to market and grow, business owners, tend to get hasty and launch a social media marketing campaign despite not knowing where and how to start. Unknowingly, they make various social...

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These 5 steps will simplify measuring your social media ROI.

These 5 steps will simplify measuring your social media ROI.

It is important to get clear metrics on your social media return on investment (ROI). Don’t let people fool you into believing that social media is optional and not measurable. Social media gives you the largest audience you desire and should be a key component of your business strategy. You...

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Are we really giving our lives over to Google and Facebook?

Are we really giving our lives over to Google and Facebook?

Facebook could be dying right now, but it isn’t, though its usage among younger people has been declining for years, in the face of competition from upstart rivals such as Snapchat, internal disruption from Facebook-owned Instagram, and a general sense that Facebook is full of old people and...

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Customer Loyalty In The Digital Age: The Importance Of AI And Machine Learning

Customer Loyalty In The Digital Age: The Importance Of AI And Machine Learning

Winning customer loyalty is the goal of any good brand, but how can this term be translated into the market in the digital age? Customer loyalty implies to the behaviour that is beneficial to the business and can be categorised into three groups: customer retention, advocacy (support or...

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5 Tips: On building customer advocacy for your brand

5 Tips: On building customer advocacy for your brand

Have you ever bought a product so good you called up your best friend and convinced him to buy? If you have, congratulations, you have become a customer advocate for that brand! Customer advocacy is when your customer reaches the optimal stage of faith, belief and trust in your brand. Where...

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