A new wave of storytelling, short form video.

A new wave of storytelling, short form video.

All along we’ve known that content has evolved from being heavily worded to videocentric. Marketers all around have been employing have been creating and integrating video content into their marketing initiatives but what is new is the increased popularity of short-form video content, and the...

READ MORE
What should a Customer journey or lifecycle look like?

What should a Customer journey or lifecycle look like?

Life hardly goes as organised as we plan it. It comes to us messy. As consumers, we’re constantly bombarded with messaging from companies and brands, and our path to purchasing and using products and services is more complicated than ever. So, it should come as no surprise that in this day and...

READ MORE
6 Tips for Creating Vertical Videos on Instagram TV

6 Tips for Creating Vertical Videos on Instagram TV

The vertical video trend is growing and will only keep growing, whether you choose to join this bandwagon or not. In our haste to consume content turning a phone sideways or holding it with both hands isn’t worth it. Maybe when we are in the comfort of our rooms and choose to relax, we might...

READ MORE
Should you be promoting on Instagram, Facebook or Snapchat? 5 hot tips for creating engaging content and advertising on Social channels.

Should you be promoting on Instagram, Facebook or Snapchat? 5 hot tips for creating engaging content and advertising on Social channels.

With Social media, marketing has never been more comfortable and more productive. While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one: social media advertising. Simply put, social media advertising is advertisements served to users on...

READ MORE
So, you think your content strategy is broken. Here is how to review and fix the most common issues.

So, you think your content strategy is broken. Here is how to review and fix the most common issues.

With the rate at which content is created, it is quite reasonable for the performance of the average piece of content to take a downward slope. There are several contents about content marketing out there, yet, we still get frustrated when our strategy doesn’t work. With the insights into a...

READ MORE
7 Invaluable Skills Needed to Produce Consistently Great Content.

7 Invaluable Skills Needed to Produce Consistently Great Content.

In as much as marketing has an incredible potential to impact people’s lives, marketing skills and career growth don’t come easy in a field that moves at the speed of light. It seems like every week companies are demanding an evolved skill set out of their employees. The market competition has...

READ MORE
Foodie Trends and Instagram – Make Bars and Cafes Pop???

Foodie Trends and Instagram – Make Bars and Cafes Pop???

You have created that new trendy bar or cafe, or maybe starting a new foodie craze like freak shakes, but for pancakes. But how will get your message out there and be creative at the same time? Well, it is not just millennials scrolling through Instagram these days. Over 40% of all social...

READ MORE
Grow Your Small Business – Using Social Media

Grow Your Small Business – Using Social Media

In its brief history, social networking, as called New Media, has traditionally been seen as a place to satisfy new friends, reconnect with old friends and interact in an online social environment. Simply speaking, social networking sites were “an awesome place to go out” but held...

READ MORE
Social Media how it is shaping school yard interactions in 2015
admin by admin

Social Media how it is shaping school yard interactions in 2015

Social media has transformed into the buzz-phrase of the marketing world; the must-have solution to all marketing challenges. It really is cheap, fast and has reached near saturation in certain age ranges.   But utilizing social media marketing – the art and science of getting your message...

READ MORE