What’s AR marketing, should you care? A case study of Pokémon GO and the effects and benefits of AR marketing

What’s AR marketing, should you care? A case study of Pokémon GO and the effects and benefits of AR marketing

What’s AR marketing, should you care? A case study of Pokémon GO and the effects and benefits of AR marketing   If this term doesn’t sound new to you, you probably are keeping tabs with technology, or you read a lot of science fiction. For now, augmented reality (AR) is still...

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How well do you know your customer??? Why this information is your own gold mine.

How well do you know your customer??? Why this information is your own gold mine.

How well do you know your customer??? Why this information is your own gold mine.   The crux of creating a marketing buyer persona is to effectively targets the right prospective customers. This post will teach you how to research buyer personas to reveal preferences and behaviours that...

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You heard you need a Marketing Marketing Campaign, but what does that really mean? Well, here’s my killer guide to developing a winning campaign.

You heard you need a Marketing Marketing Campaign, but what does that really mean? Well, here’s my killer guide to developing a winning campaign.

You heard you need a Marketing Marketing Campaign, but what does that really mean? Well, here’s my killer guide to developing a winning campaign.   What is a Marketing Campaign or Strategy? To best understand this, we know that to win an electoral position you need a campaign and to fight a...

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The future of search and personalised journeys; Artificial Intelligence or just another tool for the basket?

The future of search and personalised journeys; Artificial Intelligence or just another tool for the basket?

The future of search and personalised journeys; Artificial Intelligence or just another tool for the basket?   The phrase is thrown around a lot and invokes images of science fiction movies and “tech talk.” Despite the impression of being just the stuff of the future, however, artificial...

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WHY DO EMAIL MARKETING?

WHY DO EMAIL MARKETING?

WHY DO EMAIL MARKETING?   Small business owners certainly are looking for ways to connect and build relationships with their leads and customers. Moreover, if you’re not using email marketing to do that, you may be missing out on a compelling opportunity. Many categories of work despite...

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How to successfully launch your new Bar/cafe

How to successfully launch your new Bar/cafe

How to successfully launch your new Bar/cafe   New bars need a lot of marketing effort to get them competing favourably with the old ones, or even surpass them. Marketing is the process of promoting your bar to your intended audience, and effective bar marketing attracts customers and...

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Show, but don’t tell – Learn the hidden secret to content marketing that converts

Show, but don’t tell – Learn the hidden secret to content marketing that converts

It is one thing to generate traffic for your content, but getting people to stick around, actually read it, and then finally convert is almost impossible now. Creating content that resonates with your audience is something that is preached daily. But what does that really mean? As articles get...

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Does your brand truly tell its story??? 15 hot tips on branding

Does your brand truly tell its story??? 15 hot tips on branding

Does your brand truly tell its story??? 15 hot tips on branding   Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the brands’ “identity”, but only on the understanding that it embodies the core of what the business is...

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7 Reasons Why Facebook Marketing isn’t working and how to fix it

7 Reasons Why Facebook Marketing isn’t working and how to fix it

If you’ve spent more than five minutes with Facebook Ads or AdEspresso, once or twice, you’ve probably run into the problem of nobody viewing your ad after all the hard work of setting it up. Unfortunately, or fortunately, as the case may be, the answer is usually something so frustratingly...

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Copywriting, Wordsmithing, Content Writing, no matter what you call it, it is all persuasive selling. However, how do you reach your target customer?

Copywriting, Wordsmithing, Content Writing, no matter what you call it, it is all persuasive selling. However, how do you reach your target customer?

What is copywriting? Copywriting is simply your unique way of communicating with your clients – your product descriptions, About page and email blasts. Good copy sells you to your customers. Writing great copy is how you seal the deal and make the sale. Products should be seen and heard, so,...

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