Don’t chase Rabbits down Rabbit holes

Don’t chase Rabbits down Rabbit holes

Have you ever been on a Rabbit hunt before? If you don’t get it right, you might have to chase the rabbit down their hole. The consequence of this is bruised knees, torn clothes, and in most cases, failure to catch anything. The same applies when you fail to define your own marketing...

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A new wave of storytelling, short form video.

A new wave of storytelling, short form video.

All along we’ve known that content has evolved from being heavily worded to videocentric. Marketers all around have been employing have been creating and integrating video content into their marketing initiatives but what is new is the increased popularity of short-form video content, and the...

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What should a Customer journey or lifecycle look like?

What should a Customer journey or lifecycle look like?

Life hardly goes as organised as we plan it. It comes to us messy. As consumers, we’re constantly bombarded with messaging from companies and brands, and our path to purchasing and using products and services is more complicated than ever. So, it should come as no surprise that in this day and...

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6 Tips for Creating Vertical Videos on Instagram TV

6 Tips for Creating Vertical Videos on Instagram TV

The vertical video trend is growing and will only keep growing, whether you choose to join this bandwagon or not. In our haste to consume content turning a phone sideways or holding it with both hands isn’t worth it. Maybe when we are in the comfort of our rooms and choose to relax, we might...

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So, you think your content strategy is broken. Here is how to review and fix the most common issues.

So, you think your content strategy is broken. Here is how to review and fix the most common issues.

With the rate at which content is created, it is quite reasonable for the performance of the average piece of content to take a downward slope. There are several contents about content marketing out there, yet, we still get frustrated when our strategy doesn’t work. With the insights into a...

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7 Invaluable Skills Needed to Produce Consistently Great Content.

7 Invaluable Skills Needed to Produce Consistently Great Content.

In as much as marketing has an incredible potential to impact people’s lives, marketing skills and career growth don’t come easy in a field that moves at the speed of light. It seems like every week companies are demanding an evolved skill set out of their employees. The market competition has...

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Responsive Website Design, do I really need it?

Responsive Website Design, do I really need it?

There is certainly one problem… for almost any responsive website on the market, you can find dozens of websites which lose visitors in just a few seconds for simple reasons that may so easily be avoided. Being mindful of this, let us examine how a code adaptive website could possibly get...

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5 Ways to Keep Visitors Coming Back

5 Ways to Keep Visitors Coming Back

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because of the more often they return to a site, the more trust they have in that site. The credibility issue just melts away....

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