WHY DO EMAIL MARKETING?
Small business owners certainly are looking for ways to connect and build relationships with their leads and customers. Moreover, if you’re not using email marketing to do that, you may be missing out on a compelling opportunity. Many categories of work despite doing incredibly for a period of time get their graph of growth lowered after a particular time, but the category which continues to persist over time is Email marketing.
A few reasons why email marketing is one of the best digital marketing tactics that a small business can invest in.
CONSUMERS COMFORT WITH THE EMAIL
The foremost reason for less popular businesses to use email is that the consumers prefer email. Most of the small or independent businesses are working with limited marketing budgets, which clearly imply towards their shorter hand at introducing high budget marketing strategies or planning that might won’t resonate well with their target market.
Social media these days is part of the daily routine of 75% of people’s lives and has proven to be an immensely useful platform for small businesses to flourish in no time. Although, brands are yet not able to get the organic reach they are looking for through these channels. There comes the Email as an upper hand to be a medium for small businesses to reach out to their direct customers, consumers or leads.
Email is actually considered to be a more formal and serious platform than the typical social sites which makes it stand out for consumers. It has been seen that most consumers prefer to communicate with brands through email in order to avoid a lot of issues that might hamper the interaction otherwise. A Study has found that 72% of consumers prefer to receive promotional messages or information through email.
EMAIL HELPS YOU REACH MORE MOBILE CONSUMERS
As mentioned earlier, a consumer these days is a large consumer of social content which glues him to the phone for most of his free time. This is what the email marketing takes good advantage of. Online purchase is one of the usual reasons that keep the consumer to have a Constant check on their email through their smartphones.
A consumer is most likely to make the general activities like online purchasing, online learning, Driving School applications, Passport applications etc, where they mostly prefer smartphones to stay updated about their queries for the obvious reason of mobility of the smartphone. This is where a consumer gets the information from- Email.
In addition, email marketing allows your business to reach beyond smartphones to connect with consumers on other types of mobile devices like tablets.
EMAIL IS NOT GOING ANYWHERE-NOT NOW NOT EVER
Email has a long history of stability. Interestingly, the email space itself has evolved from a time where you needed a developer to build an email, to today where tools like Campaign Monitor empower the modern marketer to create and send beautiful branded emails. This shift has put the power of business email into the hands of more people.
Building your email list, unlike building a social media following, is a stable long-term investment that will pay off for many years to come.
EMAIL ENSURES THE DELIVERY OF MESSAGE
If marketers have to choose between adding a subscriber to their email list or gaining a new Facebook fan, they should go for the email subscriber every time.
90% of emails get delivered directly to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed in order to drive the popular and high investing brands towards their paid advertising options.
This means your message is 45 times more likely to be seen using email than Facebook. What more does anybody require marketing about email marketing!
EMAIL IS AFFORDABLE
Emails are natural, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.
For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. You don’t have to take our word for it.
Even with the explosion of all sorts of new technology and social networks, marketers keep coming back to email.